Brand Identity Design, EPA! Coffee
Role: Senior Brand Designer
Led the visual development of Epa! Coffee’s brand identity for the launch of a rare Venezuelan coffee, exported to just 1% of the global market annually. The design drew inspiration from the Venezuelan flag, tropical landscapes, and the country’s vibrant, passionate lifestyle—resulting in a brand style guide full of bold colors, warm tones, and expressive visual elements.
Created simple yet culturally resonant illustrations to explain the “Honey Cactus Process,” making complex coffee techniques approachable and visually engaging. Designed a playful, eye-catching mascot representing the brand’s three founders—bringing personality and local flair to social media and promotional content.
The result was a distinct, joyful brand presence that honored the coffee’s origin while standing out in a competitive specialty coffee space.
